Tips for Buying Promotional Products

sticker with discount percentages

Promotional merchandise is an excellent way of promoting your brand and helping to achieve successful promotional campaigns. It is essential to select the right merchandise for your company image for the campaign. Here are important tips for purchasing promotional merchandise.

Your Aim

Decide whether to increase brand awareness or retention, increase visitors visiting your site or following and activities on social media. Knowing your aim of the campaign is vital for the rest of the steps to become relevant.


After knowing your theme along with the logo and brand message, you can narrow down your product ideas. Consider your message and logo. For instance, if you are a property company and want to promote your properties, you can send out branded vital fobs.

Target Audience

Coming up from your theme, you will probably know this. It is vital to know whoever you want to reach and the message you are conveying. Will your target audience use the promotional product and respond to your product positively? Will you add value to the target audience and what is your plan for the target audience? Also, establish if you want to hand the products out or mail them out.



It is essential also to set your budget. A large budget does not necessarily mean it will limit your success with the product ensuring successful promotional campaigns. Your supplier will offer a unit price based on the product, artwork, and quantity to be branded. Origination, artwork, delivery and storage costs will also be charged where applicable.

Supplier Options

Using some websites, you can find approved suppliers that will all be following best practice. It is advisable to choose three different suppliers to try. Evaluate the suppliers on quality and product range, price, service and turnaround time. Selecting the right company is vital basing on the elements and not price alone. Long term established relationships will allow you to benefit in the future.

Get Feedback

After you have chosen the product and you have your price, you need to plan on how to measure the success of the promotional campaign. This can be done by gathering feedback from your target audience. You can ask them if they understood the message with your brand and whether the promotional campaign gave them a negative or positive feeling towards your company.

Promotional products are vital for creating awareness about your company. The above tips will assist you in buying the right promotional merchandise and reaching your target audience.